In today’s fast-paced, convenience-driven world, standing out means staying true to what matters most: quality, authenticity, and integrity. As a commercial photographer and brand strategist, my vision is clear: to partner with brands that reflect these values. Whether it’s championing quality ingredients, fostering creativity, embracing wellness, or demonstrating environmental responsibility, I aim to create imagery […]

In the rapidly evolving world of artificial intelligence, many wonder if creatives—photographers, designers, artists—are losing relevance. With AI-generated content becoming more sophisticated, it’s easy to question the future of creative professionals. However, the truth is that human creativity remains irreplaceable. As a SF Bay Area Commercial and Food photographer, I’ve seen firsthand how AI can […]

Experience the visual journey behind the scenes at San Francisco’s only Michelin-starred Chinatown restaurant, Mister Jiu’s. Captured by San Francisco Bay Area Michelin Star Restaurant Photographer, Cyntia Apps, this collection showcases the elegance of Chef Brandon Jew’s culinary artistry, from the meticulously styled dishes to the vibrant restaurant decor.”

Supporting Silicon Valley Artists Through Photography In the heart of Silicon Valley, creativity thrives, and Content Magazine provides a platform to highlight the vibrant talents that shape our community. As a photographer, I’ve had the privilege to collaborate with the magazine and cover a range of artistic figures—each contributing something unique to the cultural landscape. […]

Creating a cookbook can be a deeply fulfilling and rewarding project. But it also involves meticulous planning, creativity, and a clear vision. Inspired by my creation of JOI the Cookbook with my creative partner Pastry Chef Joanna Struiksma, here are essential tips to help you craft a successful, unique, and market-ready cookbook. 1. Define YOUR […]

GIFs have become a staple of internet culture and can be incredibly effective for engaging your audience.

As a professional commercial photographer, I’ve witnessed firsthand the crucial role that brand assets play in a successful market launch. Here are the top 9 essential assets your beauty company needs to make a lasting impression: 1.Striking Product Photography: Compelling product images are vital for showcasing the quality and features of your beauty products. High-resolution, […]

As I embark on my entrepreneurial journey in the San Francisco Bay Area as a commercial photographer, the multitude of investment options can be overwhelming. As a finance major, I strongly believe in Return on Investment (ROI). However, in a culture obsessed with instant gratification, it’s crucial to resist the temptation to abandon actions that […]

We are living in an age where visual content dominates. This is why high-quality imagery must be addressed, especially in the food industry. If you are trying to make an impact, especially in the context of your food business, visual medium has a more significant role to play.  This may be where commercial lifestyle food photography serves […]

Things come and go, but experiences stay with you, and nobody can take them away from you. That’s why I decided to embark on an unforgettable trip to Japan this past fall with my three boys. I made sure to bring my Canon EOS 3 and a bunch of 35 mm Portra 400 rolls with me to capture our journey of Japan Tavel Photography on Film.