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Crafting visuals for a brand as authentic and inspiring as Stonemill Matcha is more than a creative endeavor—it’s an immersion into their story. Rooted in Japanese tradition, Stonemill Matcha blends heritage and modernity to deliver exceptional matcha-based experiences. This feature highlights my recent collaboration with the brand, showcasing how professional food photography can bring their […]

As a San Francisco Bay Area Culinary Photographer and Cookbook Photographer, I’ve spent years crafting compelling images that bring food to life. Now, I’m sharing my expertise by teaching in-person and online food photography workshops. One of my goals is to create a course for portrait photographers transitioning into food photography, providing them with actionable […]

As the year draws to a close, I feel the need to pause, reflect, and truly take in all the moments that have shaped 2024. This isn’t just about celebrating milestones or achievements—it’s about honoring the connections, the stories, and the growth that have defined this year for me, both as a person and as […]

As the year winds down, many businesses are looking for ways to optimize their budgets, plan ahead, and make strategic moves for the year to come. Here’s one you might not have considered: investing in content creation or branding. Not only does this set you up for a fresh start with new content and creative […]

In today’s fast-paced, convenience-driven world, standing out means staying true to what matters most: quality, authenticity, and integrity. As a commercial photographer and brand strategist, my vision is clear: to partner with brands that reflect these values. Whether it’s championing quality ingredients, fostering creativity, embracing wellness, or demonstrating environmental responsibility, I aim to create imagery […]

In the rapidly evolving world of artificial intelligence, many wonder if creatives—photographers, designers, artists—are losing relevance. With AI-generated content becoming more sophisticated, it’s easy to question the future of creative professionals. However, the truth is that human creativity remains irreplaceable. As a SF Bay Area Commercial and Food photographer, I’ve seen firsthand how AI can […]

Supporting Silicon Valley Artists Through Photography In the heart of Silicon Valley, creativity thrives, and Content Magazine provides a platform to highlight the vibrant talents that shape our community. As a photographer, I’ve had the privilege to collaborate with the magazine and cover a range of artistic figures—each contributing something unique to the cultural landscape. […]

GIFs have become a staple of internet culture and can be incredibly effective for engaging your audience.

Root of It Awake

As a professional commercial photographer, I’ve witnessed firsthand the crucial role that brand assets play in a successful market launch. Here are the top 9 essential assets your beauty company needs to make a lasting impression: 1.Striking Product Photography: Compelling product images are vital for showcasing the quality and features of your beauty products. High-resolution, […]

Root of It Wellness

As I embark on my entrepreneurial journey in the San Francisco Bay Area as a commercial photographer, the multitude of investment options can be overwhelming. As a finance major, I strongly believe in Return on Investment (ROI). However, in a culture obsessed with instant gratification, it’s crucial to resist the temptation to abandon actions that […]

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