Creating a cookbook can be a deeply fulfilling and rewarding project. But it also involves meticulous planning, creativity, and a clear vision. Inspired by my creation of JOI the Cookbook with my creative partner Pastry Chef Joanna Struiksma, here are essential tips to help you craft a successful, unique, and market-ready cookbook. 1. Define YOUR […]

As a professional commercial photographer, I’ve witnessed firsthand the crucial role that brand assets play in a successful market launch. Here are the top 9 essential assets your beauty company needs to make a lasting impression: 1.Striking Product Photography: Compelling product images are vital for showcasing the quality and features of your beauty products. High-resolution, […]

Photographing this family during one of the most challenging times our generation has experienced:  a global pandemic; and historic large California fires,  makes me appreciates my clients more than any other time in my 8 years in business. It fills me with joy; it makes me grateful; and it gives me purpose; which research shows […]

When posting images in my blog, I often look for a song that could inspire the words that I will write. Because I am creating a soundtrack to the images we created together. It’s not just about posting the images for you to see them; but also about the emotions I strive to evoke when […]

Another favorite San Jose At Home Session on the books, for this Almaden Valley Photographer. This gorgeous family’s first and only son was turning one year old, and to celebrate, they invited me into their home to photograph their family. When I asked the mom why she was hiring me, and she said… “I just […]

This was probably one of the most stunning photo sessions I have been  part of. The Mystic Hotel in San Francisco was our home base. The Stockton Street Tunnel, Union Square, Maiden Lane, a classic San Francisco fire escape, and the Apple Store Building provided the perfect back ground for the pop of color. My […]

Beautiful images from a recent Fall Session in Mountain View, California; the home of Google. There will be no soundtrack to these pictures… Just want you to feel when you see them:  Joy, Love, Sunshine, Laughter, Family, Togetherness.  

Shooting this session, I kicked off one the items in my photography bucket list. I wanted to photograph a family while on vacation.  And while I wasn’t there for the whole vacation; I learned that this place has a lot of meaning to them. They go there almost year for a week long vacation, and […]

On September 12, 2007 at 11:50 AM, I became a mom for the first time. And I own this gift to the boy in these pictures. Dominic is an energetic, compassionate, and bright little boy. He gave me the biggest, most precious gifts of all: he made me a mom. He taught me to love […]

So thrilled when I have returning families for Custom Families Sessions. I get to see how much the kids have grown, and what everyone is up to these days. I photographed the Kirke Family a few years ago; and this time they came back to me to mainly capture memories before their oldest daughter left […]