The customer engagement process in California’s culinary and wine sectors dependsheavily on visual storytelling. Every image played in restaurants showcases bothcuisine and wine collections while driving enthusiasm from customers and wineenthusiasts. The state’s culinary establishments, from Monterey beaches to SanFrancisco establishments and their various wineries, drive the rising demand forexpert photographers. Companies interested in the […]

Creating mouthwatering food photography requires more than just a good camera. Whether you’re a San Francisco cookbook photographer, a San Jose food photographer, or capturing culinary stories along the California coast, having the right tools can elevate your work from good to exceptional. In this blog, we break down the Food Photography Essentials—must-have gear, props, […]

If you’ve ever felt unsure about how to pitch your photography services—especially in the ever-evolving world of food photography—you’re not alone. Crafting a photography proposal that feels aligned, polished, and truly irresistible is both an art and a strategy. Whether you’re shooting vibrant cocktails in San Jose, rustic recipes for a San Francisco cookbook, or […]

Crafting visuals for a brand as authentic and inspiring as Stonemill Matcha is more than a creative endeavor—it’s an immersion into their story. Rooted in Japanese tradition, Stonemill Matcha blends heritage and modernity to deliver exceptional matcha-based experiences. This feature highlights my recent collaboration with the brand, showcasing how professional food photography can bring their […]

As a San Francisco Bay Area Culinary Photographer and Cookbook Photographer, I’ve spent years crafting compelling images that bring food to life. Now, I’m sharing my expertise by teaching in-person and online food photography workshops. One of my goals is to create a course for portrait photographers transitioning into food photography, providing them with actionable […]

In today’s fast-paced, convenience-driven world, standing out means staying true to what matters most: quality, authenticity, and integrity. As a commercial photographer and brand strategist, my vision is clear: to partner with brands that reflect these values. Whether it’s championing quality ingredients, fostering creativity, embracing wellness, or demonstrating environmental responsibility, I aim to create imagery […]

Experience the visual journey behind the scenes at San Francisco’s only Michelin-starred Chinatown restaurant, Mister Jiu’s. Captured by San Francisco Bay Area Michelin Star Restaurant Photographer, Cyntia Apps, this collection showcases the elegance of Chef Brandon Jew’s culinary artistry, from the meticulously styled dishes to the vibrant restaurant decor.”

Creating a cookbook can be a deeply fulfilling and rewarding project. But it also involves meticulous planning, creativity, and a clear vision. Inspired by my creation of JOI the Cookbook with my creative partner Pastry Chef Joanna Struiksma, here are essential tips to help you craft a successful, unique, and market-ready cookbook. 1. Define YOUR […]