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Creating a cookbook can be a deeply fulfilling and rewarding project. But it also involves meticulous planning, creativity, and a clear vision. Inspired by my creation of JOI the Cookbook with my creative partner Pastry Chef Joanna Struiksma, here are essential tips to help you craft a successful, unique, and market-ready cookbook. 1. Define YOUR […]

Tartlets Photography by Cyntia Apps

JOÏ: Baking & Photographing Northern European Pastry is now available worldwide in Amazon. This has been a true labor of love; of creative vision; of making our dreams come true. At the beginning of the year 2020, I photographed my creative partner, uber talented baker & dear friend JOANNA from https://www.brightspotbakeshop.com/ for her new branding. […]

JOÏ: Baking & Photographing Northern European Pastry
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Branding | Commercial | Food | Editorial | Family


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