Creating a cookbook can be a deeply fulfilling and rewarding project. But it also involves meticulous planning, creativity, and a clear vision. Inspired by my creation of JOI the Cookbook with my creative partner Pastry Chef Joanna Struiksma, here are essential tips to help you craft a successful, unique, and market-ready cookbook. 1. Define YOUR […]

As a professional commercial photographer, I’ve witnessed firsthand the crucial role that brand assets play in a successful market launch. Here are the top 9 essential assets your beauty company needs to make a lasting impression: 1.Striking Product Photography: Compelling product images are vital for showcasing the quality and features of your beauty products. High-resolution, […]

Things come and go, but experiences stay with you, and nobody can take them away from you. That’s why I decided to embark on an unforgettable trip to Japan this past fall with my three boys. I made sure to bring my Canon EOS 3 and a bunch of 35 mm Portra 400 rolls with me to capture our journey of Japan Tavel Photography on Film.

The series of events that led me to photograph one of the funnest Santa Cruz Family Sessions I have ever had! One of my clients, and biggest supporters, gifted her favorite, closest relative, and only brother a Family Session as a Christmas gift. Her brother and his nuclear family had a tradition of renting a […]

Gen Z Style Meets Silicon Valley: A Visual Fusion

I was trying to capture the essence of what a full custom sessions looks like photographing this beautiful family of six. These type of sessions are the ones where I have time for creative freedom. First of all, I trust and faith that the universe put this family in my path for a reason. With […]

Photographing this family during one of the most challenging times our generation has experienced:  a global pandemic; and historic large California fires,  makes me appreciates my clients more than any other time in my 8 years in business. It fills me with joy; it makes me grateful; and it gives me purpose; which research shows […]

The Revamp of a Brand – Why? Joanna Struiksma-Facey is the chef behind Bright Spot Bake Shop in Morgan Hill, California. She was following her dreams, like many of us are, and while in the transition from a corporate job as a industrial designer for a big multinational company, to motherhood  in a brand new […]

In my 8 years as a professional photographer, I have learned that it’s important to re-group, and shoot for yourself.  You get hired to photograph other’s people experiences, and love; but it’s always good to back to photographing your own love, and your own experiences. Last year I made a conscious decision not to photograph […]

Another favorite San Jose At Home Session on the books, for this Almaden Valley Photographer. This gorgeous family’s first and only son was turning one year old, and to celebrate, they invited me into their home to photograph their family. When I asked the mom why she was hiring me, and she said… “I just […]