JOÏ: Baking & Photographing Northern European Pastry is now available worldwide in Amazon. This has been a true labor of love; of creative vision; of making our dreams come true. At the beginning of the year 2020, I photographed my creative partner, uber talented baker & dear friend JOANNA from https://www.brightspotbakeshop.com/ for her new branding. […]

Creating my first international photoshoot was a challenging, but an incredibly beautiful learning experience for me. I grew so much as an artist through his experience. I truly believe that in the expansive business world we live today, we need to adapt to different markets. Therefore, getting outside your comfort zone, literally, makes you grow […]

Before I visited Bouche SF for the first time, my friend who invited us, mentioned Julie immediately. He described her as the soul of the restaurant. The day I met her I understood why he said that. Bouche SF is a hip, french restaurant in the heart of San Francisco, near Union Square  led by […]

Blessed to have had repeating clients year after year, since I started my business back in 2011. Yet, this creates a challenge for me. How can I push myself creatively to bring my clients something different? In this particular case, I came to photograph one of my favorite families ever. I am mostly in love […]

Family photography is an art which value only increases with time. I haven’t yet come across with anyone that has regretted getting family pictures. Here are some reason this is a fact. First of all, families grow (as in with more family members); or grow apart, yet there is that unity of what was that […]

Elena is graduating in the most challenging year you could ever wish to graduate.  Pandemic, politics, uncertainty, global climate change, and so many other challenges that will leave this generation; perhaps, being the most resilient generation ever to go into the real world; which today is still partly partly virtual world.   The year 2021 was […]

Melanie was the last participant of my portfolio building experience to help people in The Bay Area bring love into their lives. I have been single myself for the past almost 4 years, and I have navigated the “Online Dating Apps” and “Match Making World”; such I came to the realization that there is a […]

I was trying to capture the essence of what a full custom sessions looks like photographing this beautiful family of six. These type of sessions are the ones where I have time for creative freedom. First of all, I trust and faith that the universe put this family in my path for a reason. With […]